Top Customer Data Platform (CDP) and Data Management Platform (DMP) Companies
Are You Searching for Leading Customer Data Platform (CDP) and Data Management Platform (DMP) Companies for 2023? As a digital marketer, you understand the significance of customer data in driving your growth strategies and unlocking key customer insights.
CDP and DMP platforms were explicitly created for this task – helping marketers collect, organize, and activate customer information from multiple sources.
With so many options out there, how do you determine the best CDP or DMP for your needs? Fret not. TeCuriosity has got you covered!
Whether you need a platform to build a unified customer view, personalize customer experiences, or simply improve data transparency across channels, you will likely find what you need here.
Read on to explore the leading CDP and DMP vendors and find the perfect partner for your data needs. The future of data-driven marketing starts now.
What Are CDPs and DMPs? Defining the Key Differences
Customer data platforms (CDPs) and data management platforms (DMPs) are technologies that help companies collect and analyze customer data to enhance marketing and customer experiences. While related, there are some critical differences between the two.
CDPs focus specifically on customer data – information about individual customers like contact details, behaviors, and preferences. CDPs aggregate customer data from multiple sources, link data to personal customer profiles, and provide a 360-degree view of each customer. Leading CDP vendors include Segment, mParticle, and Tealium.
On the other side, DMPs have a broader scope and can incorporate both customer data as well as other types of data like website analytics or offline data sources. DMPs are often used to build targeted advertising audiences and personalize digital experiences at scale. Major DMP providers are Oracle BlueKai and Adobe Audience Manager.
CDP and DMP Usage Goes Hand in Hand
Some companies use a combination of CDP and DMP technologies to get the full benefits of each. A CDP can feed cleaned and enriched customer data into a DMP, which then enables activation of that data for marketing and ad-targeting use cases.
Whether you choose a CDP, DMP, or combination of both depends on your specific business needs and use cases.
But with the rise of data privacy regulations, having a platform to properly collect consent, manage data usage rights, and activate data responsibly is becoming increasingly important. CDPs and DMPs can help ensure you have control and transparency over customer data use.
The Top Customer Data Platform (CDP) Companies in 2023
With data privacy regulations tightening and customers demanding more control of their data, CDPs and DMPs have become crucial tools for many companies. Here are some of the top providers to keep an eye on in 2023:
Treasure Data
Treasure Data focuses on helping enterprises unify their customer data into a single view. Their CDP integrates with tools you already use and makes data accessible for marketing, sales, and customer service. Treasure Data is a leader in Gartner’s Magic Quadrant for CDPs.
Salesforce Customer Data Platform
Salesforce is already a leader in CRM. Its Data Cloud CDP leverages data from Salesforce tools and external sources to create customer profiles and segments. The CDP then activates data across marketing, commerce, and service clouds. For companies heavily invested in the Salesforce ecosystem, this CDP is a natural choice.
Adobe Experience Platform
Adobe’s CDP and DMP provide a robust set of data collection, segmentation, and activation features. Part of Adobe Experience Cloud, the platforms integrate with analytics, marketing, and advertising solutions.
Adobe is a leader in delivering personalized experiences at scale. For companies focused on digital marketing and e-commerce, Adobe is a top contender.
Oracle CX Unity
For companies already using Oracle software, CX Unity provides a CDP to unify data from systems like Eloqua, Responsys, and CX Cloud. It creates a single customer view to enable personalized messaging and marketing orchestration across channels. Oracle has a long history of providing data platforms to enterprises.
Google Customer Match
For advertisers, Google’s CDP connects first-party customer data to Google’s ad platforms. You upload customer email addresses and phone numbers, which Google matches to signed-in Google users. Then, you can target ads, offers, and recommendations to those users across Google Search, YouTube, and the Google Display Network.
Leading Data Management Platform (DMP) Providers
When it comes to managing your customer data, the platforms and providers you choose matter. The top data management platforms (DMPs) offer robust features for collecting, organizing, and activating your customer data.
Check out five of the leading DMP providers this year:
Oracle BlueKai
It is a popular DMP that makes it easy to gather data across channels and use it to create customer profiles. It offers data onboarding, audience management, and data activation capabilities.
Salesforce Audience Studio
Formerly known as Krux, it is a DMP owned by Salesforce that seamlessly integrates with the Salesforce platform. It allows you to unify data from any source and use AI to discover new audiences and insights.
Adobe Audience Manager
This DMP from Adobe helps you create a holistic view of your customers by consolidating data from across your organization. It offers features like predictive modeling, audience segmentation, and cross-device targeting.
Lotame
Lotame is an independent DMP providing data collection, onboarding, audience management, and distribution functions. It gives you a single place to unify and activate your customer data across channels.
Neustar
This company is a trusted provider of real-time information services with a DMP offering. Their DMP, the Unified Data platform, enables you to better understand your customers through a single view by aggregating data across online and offline sources.
It’s A Wrap
Using a data management platform is vital to harnessing the power of your customer data. With a leading DMP, you’ll be able to gain a deeper understanding of your customers, discover new opportunities, and deliver better experiences across channels.
The right CDP can be the linchpin in unlocking a treasure trove of insights, enabling businesses to personalize experiences and drive meaningful engagement.
In this dynamic data-driven era, the choices you make regarding CDPs and DMPs can shape the trajectory of your marketing strategies. We’ve delved into the top companies, each with its unique strengths, offering a roadmap to elevate your data management game.
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